So, I’ve been pinged a number of times about how my “small big” direct mail test went.  We generated about a 3% return on the first letter campaign.  Not bad, considering we’re not direct marketers (but not as good as we hoped).  I guess you could say it was realistic–similar to how we should be about all things in this economy, right?  ;-)

Based on this, our plans are to continue forward with the direct mail campaign.  Onward and upward!

If anyone has any questions, feel free to ask in the comments.