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Show concept

Better Beerfood Video Podcasts

 January 6th, 2009 | Posted in Portfolio, Web | No Comments
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Better Beerfood is an online television show by Online Cooking LLC that showcases great cooking recipes that go well with beer.

The problem.

Online Cooking LLC, the company behind Better Beerfood, gains most of their revenue from their newsletter. However, the number of subscriptions was no longer increasing, which meant that their revenue could not grow. They needed help to promote their newsletter and attract more subscribers.

The solution.

Florofilm, which is a part of TEMPUS Group, helped Better Beerfood create video podcasts and a website that focuses on recipes that complement beer. The podcast we distributed though multiple channels and generated subscribers to the newsletter, and the website itself also has subscribers through an online beerfood community.

Activities completed.

  • Show Concept
  • Script Writing
  • Video Production
  • Video Distribution
  • Video SEO

Duration: ongoing

The result.

Better Beerfood has been granted beer sponsorships as a part of their income, and their main goal has been achieved. The video podcasts receive over 50,000 unique views per episode, and Better Beerfood also now has thousands of new signups for their newsletter.