TEMPUS Group» letter writing http://www.tempusgroup.com Market Development for Technology-Driven Businesses Tue, 03 Jan 2012 03:36:47 +0000 en hourly 1 http://wordpress.org/?v=3.3 3% http://www.tempusgroup.com/the-3-percent-result/ http://www.tempusgroup.com/the-3-percent-result/#comments Thu, 29 Jan 2009 22:25:41 +0000 wflanagan http://www.tempuslabs.com/?p=49 So, I’ve been pinged a number of times about how my “small big” direct mail test went.  We generated about a 3% return on the first letter campaign.  Not bad, considering we’re not direct marketers (but not as good as we hoped).  I guess you could say it was realistic–similar to how we should be about all things in this economy, right?  ;-)

Based on this, our plans are to continue forward with the direct mail campaign.  Onward and upward!

If anyone has any questions, feel free to ask in the comments.

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