The problem.

TNS’s traditional market—the gas stations—were under extreme market pressure. To reduce business risk and grow revenues, TNS needed to expand their market footprint to other segments that were a good fit for TNS products.

The solution.

TEMPUS Group identified two new target markets, general retail and casual dining, to sell TNS’s new product FusionPoint. To emphasize the differences between TNS and its competitors, we reviewed the product’s capabilities in detail and positioned TNS on the market with a focus on their unique advantages. We also helped them create sales and marketing plans, collateral and white papers that we strategically placed to generate leads.

Activities completed.

• Target Marketing
• Strategic Messaging
• Channel Models
• Collateral Building
• Sales and Marketing Plans

Duration: 3 months

The result.

FusionPoint is rapidly becoming a leading solution in markets that TNS targets. The launch was very successful, and the team is now growing their sales and marketing staff to drive market share. TNS uses the collateral created by TEMPUS Group as their standard material for the U.S. market, in addition to other markets throughout the world.

Download the full case study