Awareness & Advocacy (A&A) services by TEMPUS Group aren’t traditional PR or public affairs. It is something completely different that PR firms weren’t designed to do.

TEMPUS Group leverages traditional PR activities, social media, public affairs and grass roots advocacy to change and affect markets. Through the use of our unique A&A process, we not only increase revenue for your business, but we also work to cement your leadership in the market while improving the market condition overall.

What Does a Successful A&A Campaign Do?

• Builds your brand reputation and helps you monitor and manage your online reputation
• Creates awareness of key market problems and how your product or service uniquely solves them
• Increases the influence of your business in the market
• Minimizes disruptive, misleading and false market information
• Establishes your leadership in the market

The Programs that TEMPUS Group Uses to Get It Done

• Buzz marketing programs including Twitter, Facebook and blogging programs
• Public relations efforts including media, blogger, and key influencer outreach
• Video marketing efforts including corporate video, issue videos, podcasting and viral videos
• Public advocacy including issue awareness and media-centric outreach
• Grass roots campaigns
• Establishing metrics and providing real-time measurement

Benefits of an A&A Campaign

• Creates positive brand awareness for your business in the marketplace
• Costs effectively reach a wider audience
• Creates interest in your products and services
• Makes solutions, capabilities and benefits of your products and technologies known to a wider audience
• Exposes market issues that limit your market potential