Why You Should Use TEMPUS Group to Help with Market Development

Over the last decade, TEMPUS Group has managed marketing at multiple companies, producing dramatic revenue growth, brand awareness, traction and results.

And, in these efforts, we’ve seen a lot of problems, such as:

• Traditional marketing metrics and measurement not accurately reflecting ROI
• Disconnected relationships between marketing and sales
• Sales cycles that aren’t designed to the realities of the marketplace
• Marketing systems so large and complex that they cannot react and take advantage of opportunities
• Key profitability drivers that aren’t understood, and marketing that isn’t aligned to achieve them

What We Offer

While we’re a young firm, TEMPUS Group is built on the success of over a decade of startup technology experience. We’ve managed campaigns to carriers, enterprises and consumers, and we’ve sold large systems and small tools, direct and through channels, and OEMs. We’ve grown multiple businesses from no revenues to cash flow positive. And we’ve already developed an impressive portfolio of projects and clients.

Our Synthesis Market Development Model

TEMPUS Group’s Synthesis market development approach is specifically designed to address the limitations listed above. It merges modern market and traditional marketing and has been proven to produce results, particularly in complex technology markets.

The Synthesis Market Development Model focuses on four key areas in technology-based businesses:

• Awareness & Advocacy uses public relations, public affairs and social media programs to promote and protect your brand, influence and issues.
• Lead Generation like email, telemarketing, search engine optimization and direct-mail campaigns generate more leads for your business.
• Sales Acceleration such as CRM systems, sales collateral and channel development programs generate more revenue quicker.
• Strategic Decision Support includes market research, strategy development, strategic business development and operational audits that make your business run smoother and generate key market insight.

With TEMPUS Group and Synthesis Market Development, you will be able to achieve more than you ever thought was possible.