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ProductStart(tm) Hollywood style product launches for your growth products.
ProductStart is a fixed package that allows businesses to "turn key" a Hollywood-style product launch for a product. Working for both an incremental release of a product, as well as launches of new products, ProductStart is a process that maximizes revenues at product launch, as well as ongoing, for your business. Even though the process is called a "Hollywood style" launch, the launch works equally well for virtually all types of products and services.
Any company launching a product, a "dot" release, or anyone that wants to maximize the revenue from a particular event, ProductStart is a great service to help you achieve your goals.
ProductStart benefits:
- Launch momentum. Hollywood style launches build momentum toward launch. And, products that have momentum at the launch do better than products that don't.
- Fast sales. At the launch event, typically there's a big spike in sales. In fact, the spike is often so large, that for many companies, we've seen that it will actually exceed the initial supplies.
- Sustained sales. The Hollywood launch builds and feeds a community around your products, creating a long term environment of higher sales for your products.
- More product visibility. Hollywood launches tend to get more visibility from the press as well. This makes your product or service more visible in the press.
ProductStart includes several key features including:
- Develops a list of prospects before you launch. ProductStart works with your existing database and lists, and builds a new prospect list for your products before launch. By launch time, we've often had thousands of willing customers excited and ready to purchase the product.
- Full"Hollywood" product launch website creation. The website is where the Hollywood style launch gets its name. Combined with developing a list, the Hollywood launch does a gradual reveal of the capabilities of the new system online, using a website.
- A series of videos about your products, reveal style. We build a series of videos that reveal the key features and benefits of the products to the prospect pool over time, producing all the content for your launch with our video production capabilities.
- Integration with your existing PR systems & plans. We combine our Hollywood launch with your existing PR systems. If you don't have PR, we can add PR capabilities to ensure maximum impact.
- Refreshed collateral for your product or services. Based on your existing products and services, we develop or refresh your existing collateral to incorporate the new visual brand.
- Ongoing prospect list management. We do all the work to manage your growing list of prospects, integrating the information with any existing CRM systems that you have, to make the handoff of the prospects to your sales teams easy.
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