How to Market Yourself Through Podcasts
March 24th, 2009 | Posted in Latest posts, Strategy | No Comments
Last week, I presented at OSI’s monthly seminar series on Podcasting Strategy. I had a great time at the session. Lots of smart people, and many people doing a lot of great things above and beyond what you’d expect.
In this presentation, we
- Reviewed what social media is
- Discussed the Cognio case study and how small amounts of social media can have a huge impact
- Discussed the steps to implementing a social media campaign.
I promised I’d send out a copy of my slides. They’re attached to this post. Feel free to download them and please shoot me over any questions.
Thanks again guys!
William
Click to download TEMPUS Group Podcasting Marketing Strategy
The Launch of Remindo.com
February 1st, 2009 | Posted in Portfolio, Strategy, Web | No Comments
Tags: AB-testing, brand management, collateral building, marketing planning and execution, Media relations, ongoing product feedback, project management, Search Engine Optimization
Remindo is a free office-collaboration tool that offers a new combination of social media and project management features to enhance communication and productivity in the workplace.
The problem.
India-based Remindo faced two challenges upon the launch of their new office-collaboration tool: they needed to break into a market with over 200 other social networking sites, and they also needed a North American voice to help them better connect to their target market of U.S.-based small and mid-sized businesses.
The solution.
TEMPUS Group worked closely with Remindo to establish a marketing strategy and corporate voice, which was implemented on the website. We also helped Remindo gain visibility through two main strategies: we created an SEO strategy to generate visibility via search results, and we built a buzz marketing campaign to reach out to other social sites.
Activities completed.
- Project Management
- Ongoing Product Feedback
- Marketing Planning and Execution
- Collateral Building
- Brand Management
- Search Engine Optimization
- AB-testing
- Media Relations
Duration: 6 months
The result.
The Remindo launch resulted in 250 signups from companies with an average of nine employees. In addition, over 20 bloggers published articles about Remindo, and this generated a good flow of traffic to the website. Statistics also show that, on average, each newly registered member recruited six more people, creating a viral growth that continues to this day.
TNS Launches FusionPoint Lite to U.S. Market
December 18th, 2008 | Posted in Portfolio, Strategy | No Comments
Tags: channel models, collateral, launch of fusion point lite, sales and marketing plans, strategic messaging, Target marketing, tns
FusionPoint by TNS is rapidly becoming the number one product in the casual dining and general retail market segments.
The problem.
TNS’s traditional market—the gas stations—were under extreme market pressure. To reduce business risk and grow revenues, TNS needed to expand their market footprint to other segments that were a good fit for TNS products.
The solution.
TEMPUS Group identified two new target markets, general retail and casual dining, to sell TNS’s new product FusionPoint. To emphasize the differences between TNS and its competitors, we reviewed the product’s capabilities in detail and positioned TNS on the market with a focus on their unique advantages. We also helped them create sales and marketing plans, collateral and white papers that we strategically placed to generate leads.
Activities completed.
- Target Marketing
- Strategic Messaging
- Channel Models
- Collateral Building
- Sales and Marketing Plans
Duration: 3 months
The result.
FusionPoint is rapidly becoming a leading solution in markets that TNS targets. The launch was very successful, and the team is now growing their sales and marketing staff to drive market share. TNS uses the collateral created by TEMPUS Group as their standard material for the U.S. market, in addition to other markets throughout the world.
Download the full case study
