How to Market Yourself Through Podcasts
March 24th, 2009 | Posted in Latest posts, Strategy | No Comments
Last week, I presented at OSI’s monthly seminar series on Podcasting Strategy. I had a great time at the session. Lots of smart people, and many people doing a lot of great things above and beyond what you’d expect.
In this presentation, we
- Reviewed what social media is
- Discussed the Cognio case study and how small amounts of social media can have a huge impact
- Discussed the steps to implementing a social media campaign.
I promised I’d send out a copy of my slides. They’re attached to this post. Feel free to download them and please shoot me over any questions.
Thanks again guys!
William
Click to download TEMPUS Group Podcasting Marketing Strategy
The Recording Wiki by CyberTech International
February 23rd, 2009 | Posted in Portfolio, Web | No Comments
Tags: CyberTech, press release, project planning, Recording Wiki, Recordingwiki.com, Serch engine optimization, Strategy consultation, wiki setup and hosting
The creation of a Wiki that is “powered by CyberTech” has cemented the company as a leading expert in the recording industry and added a new channel to reach customers and provide information about available capabilities.
The problem.
There are many different capabilities of call recording products—and it seems that there are even more regulations about how and when you can record calls. CyberTech, a leading company in the call recording industry, wanted to create a place where experts in the call recording industry could store their collective knowledge about applications, technologies and regulations for anyone to use.
The solution.
TEMPUS Group gave CyberTech the idea to create a Wiki. Through it, the company could upload all their information, in addition to allowing other professionals to share their knowledge on the same platform. We helped them structure the site and gave them consulting on content management, and we also helped promote the site through SEO and an outbound marketing campaign.
Activities completed.
- Strategy Consultation
- Project Planning
- Wiki Setup and Hosting
- Search Engine Optimization
- Press Releases
Duration: 3 months
The result.
During its first six weeks, The Recording Wiki received over 1,300 visitors alone. Today it works as community-driven communication tool where people can share and access information about the call recording industry. To ensure accuracy, it is being monitored by a webmaster, who is scanning all updates.
Download the full case study here
The Launch of Remindo.com
February 1st, 2009 | Posted in Portfolio, Strategy, Web | No Comments
Tags: AB-testing, brand management, collateral building, marketing planning and execution, Media relations, ongoing product feedback, project management, Search Engine Optimization
Remindo is a free office-collaboration tool that offers a new combination of social media and project management features to enhance communication and productivity in the workplace.
The problem.
India-based Remindo faced two challenges upon the launch of their new office-collaboration tool: they needed to break into a market with over 200 other social networking sites, and they also needed a North American voice to help them better connect to their target market of U.S.-based small and mid-sized businesses.
The solution.
TEMPUS Group worked closely with Remindo to establish a marketing strategy and corporate voice, which was implemented on the website. We also helped Remindo gain visibility through two main strategies: we created an SEO strategy to generate visibility via search results, and we built a buzz marketing campaign to reach out to other social sites.
Activities completed.
- Project Management
- Ongoing Product Feedback
- Marketing Planning and Execution
- Collateral Building
- Brand Management
- Search Engine Optimization
- AB-testing
- Media Relations
Duration: 6 months
The result.
The Remindo launch resulted in 250 signups from companies with an average of nine employees. In addition, over 20 bloggers published articles about Remindo, and this generated a good flow of traffic to the website. Statistics also show that, on average, each newly registered member recruited six more people, creating a viral growth that continues to this day.
