Remindo is a free office-collaboration tool that offers a new combination of social media and project management features to enhance communication and productivity in the workplace.
The problem.
India-based Remindo faced two challenges upon the launch of their new office-collaboration tool: they needed to break into a market with over 200 other social networking sites, and they also needed a North American voice to help them better connect to their target market of U.S.-based small and mid-sized businesses.
The solution.
TEMPUS Group worked closely with Remindo to establish a marketing strategy and corporate voice, which was implemented on the website. We also helped Remindo gain visibility through two main strategies: we created an SEO strategy to generate visibility via search results, and we built a buzz marketing campaign to reach out to other social sites.
Activities completed.
- Project Management
- Ongoing Product Feedback
- Marketing Planning and Execution
- Collateral Building
- Brand Management
- Search Engine Optimization
- AB-testing
- Media Relations
Duration: 6 months
The result.
The Remindo launch resulted in 250 signups from companies with an average of nine employees. In addition, over 20 bloggers published articles about Remindo, and this generated a good flow of traffic to the website. Statistics also show that, on average, each newly registered member recruited six more people, creating a viral growth that continues to this day.
