The Recording Wiki by CyberTech International

 February 23rd, 2009 | Posted in Portfolio, Web | No Comments
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The creation of a Wiki that is “powered by CyberTech” has cemented the company as a leading expert in the recording industry and added a new channel to reach customers and provide information about available capabilities.

The problem.

There are many different capabilities of call recording products—and it seems that there are even more regulations about how and when you can record calls. CyberTech, a leading company in the call recording industry, wanted to create a place where experts in the call recording industry could store their collective knowledge about applications, technologies and regulations for anyone to use.

The solution.

TEMPUS Group gave CyberTech the idea to create a Wiki. Through it, the company could upload all their information, in addition to allowing other professionals to share their knowledge on the same platform. We helped them structure the site and gave them consulting on content management, and we also helped promote the site through SEO and an outbound marketing campaign.

Activities completed.

  • Strategy Consultation
  • Project Planning
  • Wiki Setup and Hosting
  • Search Engine Optimization
  • Press Releases

Duration: 3 months

The result.

During its first six weeks, The Recording Wiki received over 1,300 visitors alone. Today it works as community-driven communication tool where people can share and access information about the call recording industry. To ensure accuracy, it is being monitored by a webmaster, who is scanning all updates.

Download the full case study here

Recessions: Time to Build It Up or Tear It Down?

 February 17th, 2009 | Posted in Clients, Latest posts, TEMPUS, Thoughts | No Comments

As I mentioned in my earlier post, if your business is growing in a growing market, it’s often hard to tell whether it’s “you” or the “market” that accounts for most of your success.  It’s only during the recessions that we can really, truly tell the “execution excellence” from the “market excellence.” (see my earlier blog post for details).

And, given that, it leads to what I think is an important point.  Recessions are the time when you can tell whether you and your team are effective.

And, because you can tell, this is the right time to do something about it. To plan.  To build.  To optimize.  Of course, you want to do this with an eye to the bottom line.  The lights need to stay on; the doors need to continue to open.

One big area of “instant improvement” is to work through how you manage projects and communications in your business.  Crisp deliverables.  Short meetings.  Instant chats.  All these things create a massive increase in productivity for most businesses.

This is where Web 2.0 comes to the rescue.

Today’s technology offers several ways to do manage projects and keep yourself organized.  And, on the whole, these are free for businesses to use.  These office collaboration applications give you easy ways to share files, milestones and to-do-lists. And, what’s also cool about these types of tools is that they can be used anywhere—in the office, and at home or on the road.  And, they can be used to manage projects that aren’t just in your company, your business partners and clients/customers can be included in the mix.

There are a number of these tools out there, one of my clients actually makes one.  So obviously, I’m biased.  But, I really think their tool is the right mix of technologies to move businesses forward. We use it to manage many of our projects, both internal and others.

Here’s a private link.  Check it out, and I’d love to know what you think!

http://www.remindo.com/?invitation=WEF

And, when you do start using these types of tools, I think you’ll find out that they expose your business to a completely different culture.  One that will, over time become more aggressive, fun, and fruitful.  And, isn’t that what we need to get out of the current doldrums?

Nature/Nurture? How About Market/Execution?

 February 15th, 2009 | Posted in Latest posts, Thoughts | No Comments

Yesterday, I met with a buddy of mine for coffee.  He had a great thought, that I thought I’d share about why companies that build in downturn markets become the dominant players when the market rebounds.

In growing markets, people are being hired.  And, many (most) are somewhat successful in meeting their numbers (based on what the company thinks they can do in the growth market).  They become management.  They build “best practices” that others follow.

When the market is in an upswing, it’s virtually impossible to tell the “execution success” from the “market success.” The rising tide lifts all boats.

But, when the market turns down, what happens?  You got it.  Things fall apart. People miss their numbers.  There are layoffs.

There’s no doubt that market does matter, don’t get me wrong.  What’s the old saying–the best ingredient you can have for making hamburgers is a starving market.  But, people that are “execution successful” tend to make a better run of it in both up markets and down markets.

As the markets swing, execution adjusts.  And, execution doesn’t do things because of corporate ritual–it does it because it produces results.

And, it’s this very fact that makes them positioned for the opportunities that present themselves.  They tend to weather the economic storm better.. and thus are better positioned for the recovery.

So, that brings me to my question.  Are you “market successful” or “execution successful?”  and, if it’s the former, what steps are you taking to become better at execution?

I’d love comments of any concrete ideas about how you make yourself better at executing.  Comment people, comment!

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