3%

 January 29th, 2009 | Posted in Latest posts, TEMPUS | No Comments
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So, I’ve been pinged a number of times about how my “small big” direct mail test went.  We generated about a 3% return on the first letter campaign.  Not bad, considering we’re not direct marketers (but not as good as we hoped).  I guess you could say it was realistic–similar to how we should be about all things in this economy, right?  ;-)

Based on this, our plans are to continue forward with the direct mail campaign.  Onward and upward!

If anyone has any questions, feel free to ask in the comments.

Changing culture 1 social media post at a time…

 January 13th, 2009 | Posted in Latest posts, Other Projects | No Comments

Quick one today.

One of the side projects I have is Better Beerfood.  For those of the uninitiated, it’s a cooking show that I product, direct and edit with Chef Paul Rinehart of Online Cooking and SALT.  The show is fun to do, and we get a lot of free beer.  And, we’ve had some minor B side awards for it, so it’s all in all a fun ride.

Yesterday on YouTube, we had a great comment.  To quote:

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awzse has made a comment on Takoyaki:

盛り付けが綺麗！ソースをああいう風に使うって発想はなかったw

Seems this is Japanese.  The translation roughly was “Oh, I never thought of doing it that way, neat.”  Seems they were interested in our Takoyaki interpetation.. :-)

Chef Paul changing the way the way a Japanese person prepares Takoyaki.. all because of social media.  Amazing world we live in.

You can see Takoyaki the episode here.

Better Beerfood Video Podcasts

 January 6th, 2009 | Posted in Portfolio, Web | No Comments
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Better Beerfood is an online television show by Online Cooking LLC that showcases great cooking recipes that go well with beer.

The problem.

Online Cooking LLC, the company behind Better Beerfood, gains most of their revenue from their newsletter. However, the number of subscriptions was no longer increasing, which meant that their revenue could not grow. They needed help to promote their newsletter and attract more subscribers.

The solution.

Florofilm, which is a part of TEMPUS Group, helped Better Beerfood create video podcasts and a website that focuses on recipes that complement beer. The podcast we distributed though multiple channels and generated subscribers to the newsletter, and the website itself also has subscribers through an online beerfood community.

Activities completed.

  • Show Concept
  • Script Writing
  • Video Production
  • Video Distribution
  • Video SEO

Duration: ongoing

The result.

Better Beerfood has been granted beer sponsorships as a part of their income, and their main goal has been achieved. The video podcasts receive over 50,000 unique views per episode, and Better Beerfood also now has thousands of new signups for their newsletter.

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